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Join Speeding To Read

Encouraging students to read

Mission Statement

New Hampshire Motor Speedway’s Speeding To Read program utilizes motorsports, NASCAR and INDYCAR drivers, and its races to incentivize elementary school children to read more frequently and enrich their educational experience and future.

Program Overview

Speeding To Read, named the “Best Youth Marketing Initiative” for 2014 by the NASCAR industry, is an incentive-based, NASCAR and INDYCAR–themed reading program created by Texas Motor Speedway in 2011 to encourage elementary school students to read more frequently during the school year. The reading guidelines have been established by elementary school principals and administrators to coincide with their reading programs. We have adopted this program for our track here in New Hampshire.


Student bodies are split into two divisions – kindergarten through second grade and third through fifth grade – with individuals, classrooms and schools competing against each other to read the most books and earn the title of Speeding To Read Champions.


At each of the four turns (or quarters during a school year), New Hampshire Motor Speedway provides certificates for each school to recognize their student who reach reading goals through each turn. At year’s end, the top individuals, classrooms and school champions are recognized and earn an array of prizes ranging from trophies to race tickets!


New Hampshire Motor Speedway along with track representatives will come launch the program at the participating schools throughout September reading the student body a story to kick off the program with our mascot Milo! NHMS will play host to an all-school assembly during the school year, in May/June to crown the individual, classroom, and school champions with a mock race for the students to watch and Race drivers serving as special guests at the event.

Program Stats



Books Read

Latest News

2017-2018 Season

  • Posted by Danielle Cyr
  • On October 26, 2017
The inaugural year of New Hampshire Motor Speedway’s “Speeding to Read” program is officially underway! Schools on board for the 2017-18 year include: Allenstown Elementary School, Loudon Elementary School, Pelham Elementary School and Woodland Heights Elementary (Laconia). The Speeding to Read program held a soft launch in the spring of 2017 with four schools participating. […]
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Contact Us

Please contact with any questions about the program. We would love to hear from you.

  • Phone

    (603) 513-5707

  • Email


  • Regular Office Hours

    Mon. - Wed.: 8 a.m. - 8 p.m.
    Thurs. & Fri.: 8 a.m. - 5 p.m.
    Sat.*: 9 a.m. - 4 p.m.
    Sun.*: 10 a.m. - 4 p.m.

    *Please note that weekend hours are variable to account for the Monster Energy NASCAR Cup Series race schedule. We are open during the races and other weekend hours may be shifted accordingly.

  • Physical Address

    1122 Route 106 North
    Loudon, NH 03307